[Release] ASMODEE USA ENTERS EXCLUSIVE U.S. DISTRIBUTION PARTNERSHIP WITH DREAMSTAR FARMS
ROSEVILLE, MN – December 5th: Asmodee USA today announced an exclusive U.S. distribution partnership with Dreamstar Farms for the Lotería®, the original Mexican bingo, bi-lingual editions. Under this new agreement, Asmodee will serve as the exclusive distributor of Lotería bilingual editions across all retail and e-commerce channels in the United States.
The beloved, family-favorite game Lotería will launch on December 5, 2025, through Amazon, Asmodee’s direct-to-consumer platform, and select specialty retailers. Broader retail placements at Target, Barnes & Noble, and Walmart are planned as part of the Spring 2026 rollout.
Rooted in generations of Mexican and Latin American heritage, Loteria holds a meaningful place in the lives of millions of families. The game brings people together through shared symbols, traditions, and cultural storytelling. The new bi lingual editions honor that legacy while opening the door for even more friends and families across the U.S. to discover and celebrate the experience together.
“For over a century, Lotería has united friends and families through tradition and togetherness. We’re thrilled to introduce this new bilingual edition—and share this cultural game in different languages, and for generations to come,” said Luis Landin, president of Don Clemente, Inc., owners of the Loteria trademark, verses and artwork.
“Lotería is a bridge between generations and a cultural touchstone that has created memories for families for decades,” states Julien Sharp, Country Manager, asmodee USA. “We are proud to partner with Dreamstar Farms to support the continued growth and accessibility of this important title. This collaboration reflects our commitment to championing games that celebrate culture, community, and the universal joy of play.”
“Lotería is more than a game. It is a vibrant world of symbols, stories, and tradition, a living piece of cultural heritage shared across generations. Through our partnership with asmodee to bring and distribute Lotería to families across the U.S., we are excited for players to pull their first card, read the new rhymes in English or Spanish, and experience the richness of this beloved tradition together,” states Geoffrey Gray, Co-Founder of Dreamstar, a game studio based in Mexico City.
The partnership between Asmodee and Dreamstar Farms underscores a shared dedication to elevating diverse cultural voices in gaming and further expanding representation within the tabletop industry.
The Loteria bi lingual editions will be available beginning December 5, 2025.
Article By Adam
