LEGO Group Unleashes Imagination with Expansive Range of Gaming-Themed Sets, Blurring the Lines Between Digital and Physical Play
The LEGO Group is bridging the gap between digital and physical play with a new wave of exciting gaming-themed sets, allowing kids to bring their favorite virtual adventures to life in a whole new way.
This announcement comes on the heels of a recent study revealing that 71% of parents say their children enjoy merging digital and physical play experiences. Recognizing this trend, The LEGO Group is expanding its already impressive range of gaming sets based on popular franchises like LEGO® Fortnite, LEGO® Sonic the Hedgehog™, LEGO® Super Mario™, LEGO® Minecraft® and LEGO® Animal Crossing™.
“We’re committed to inspiring the builders of tomorrow through play, and we believe that play can take many shapes and forms,” said Federico Begher, SVP of New Product at the LEGO Group. “We’re thrilled to introduce new gaming sets in 2025, bringing iconic digital characters into the physical world to fuel kids’ imaginations and extend their playtime.”
New Sets Available Now:
- LEGO Fortnite: Fans can recreate epic battles and iconic locations with new additions including the Supply Llama, Peely Bone, Durr Burger and the Battle Bus. (Available exclusively at LEGO Stores and LEGO.com/Fortnite from October 1st, 2024)
- LEGO Super Mario: New challenges await with King Boo’s Haunted Mansion and the Bowser Express Train sets.
- LEGO Animal Crossing: Expand your Animal Crossing world with Stargazing with Celeste, Leif’s Caravan & Garden Shop, and Able Sisters’ Clothing Shop sets.
- LEGO Minecraft: Challenge the mighty Ender Dragon and End Ship, or build the adorable Frog House.
- LEGO Sonic the Hedgehog: Race into action with Super Sonic as he battles Dr. Eggman and the Egg Drillster.
Even More Adventures on the Horizon:
Get ready to dive deeper into your favorite games in 2025 with a wave of exciting new sets including:
- The First-Ever LEGO Super Mario™: Mario Kart™ Sets: Race against your friends and recreate iconic tracks.
- LEGO Sonic the Hedgehog™: New adventures featuring Tails’ transformable Cyclone mech and Metal Sonic.
- LEGO Minecraft®: Build Alex’s beloved Mooshroom House.
- LEGO Animal Crossing™: Expand your town with a new Able Sisters’ Clothing Shop set.
Gamers and Brick Builders Unite!
To celebrate these launches, The LEGO Group partnered with popular gaming personalities Jelly, Macro, Aimsey and TrixyBlox for a unique set of LEGO gaming challenges. See them merge digital and physical play in a way that will surprise and delight fans! Watch the full stream on the LEGO YouTube channel.
For more information and to explore the full range of LEGO gaming sets, visit
Article By Kevin Austin
Kevin Austin has been in gaming journalism in one way or another since the launch of the Nintendo Gamecube. Married and father of 3 children he has been gaming since the ripe age of 6 when he got his first NES system and over 30 years later he is still gaming almost daily. Kevin is also co-founder of the Play Some Video Games (PSVG) Podcast network which was founded over five years ago and is still going strong. Some of his favorite gaming series includes Fallout and Far Cry, he is a sucker for single player adventure games (hence his big reviews for Playstation), and can frequently be found getting down in one battle royale or another. If it's an oddball game, odds are he's all about it.
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