Who Will Be the Next Music Slot Superstar?
Slots receive the most credit and popularity primarily due to their ability to adapt nearly to any theme you can imagine. Today we will cover the musically themed slot machines since the proper tunes like the ones in online Bally slots are tremendously capable of engaging the player into the gambling process, making it far more exciting and successful. Back in the day, it was enough to create some genre-specific melody to background the session in order to be titled the “music slot”. As for now, music has become a real battlefield for the slot’s supremacy on the market, driving operators crazy to obtain the right for branding their games with legendary artists’ names.
What is so special about the music slots?
Before even stepping into branding, let’s figure out how does music affect the overall process of gaming. As compared to others simple-tuned slots, themed music slots possess the following advantages:
The rhythm and the mood of a tune reflects on the gamer’s decision and session time, also affecting focus and reaction
Favorite music generates a great deal of loyalty among players, increasing the repetitive session rate
Genre- or artist-specific slots generate a significant number of referrals, as players tend to recommend those to the people with the same music preferences
With that said, why isn’t every single slot using music to own advantage? It is a challenge to satisfy the audience with an accurate soundtrack match. You may be better off ignoring the music, if not knowing your gamers’ preferences for sure since a mistake will cost you way too much.
Generic playlists vs Superstar contracts
For those who are afraid to alert their clients with improper tunes but still want to benefit from music slots, playlists will serve as a true relief. Yet another music trend allows a player to select favorite tracks from the available list on their own – something that was never possible in the past. Your job is to upload the chart-breaking songs from every genre and let players decide.
Having a “star slot” is significantly riskier and more expensive, however truly hits the spot if approached correctly. Most of the leading software providers have realized the potential of signing up the classics like Elvis, KISS or Guns’n’Roses long ago. Not only it drives customer excitement over the ceiling but provides a variety of opportunities for branding beyond the music itself. The result of star cooperation may be an animated Michael Jackson’s moonwalk after the winning combination, Jimmy Hendrix tokens or Motorhead’s live concert episodes embedded into the gameplay. Blending visuals with music and sound effects deliver the sense of actual interaction with the artist, skyrockets the player engagement and attracts tons of fans. Land-based operators may develop the theme by adding up to the interior and equipment.
Some contracts go even further by committing the artists to produce marketing content promoting the slots, like advertisements, visits, videos, and promo-songs. Apparently, it is rarely a case due to the controversial status of gambling, however, some super-stars like Leander’s Dolly Parton take such a proactive stance in promoting personal slots.
Lady Gaga to start a new generation of branded slots
We definitely vote in favor of branded games. While classic artist slots steadily present an amazing performance, music is progressing and we eventually observe the reports of Lady Gaga or some Gangnam Style slots emerging here and there. It makes us wonder what will be the best musical accompaniment for the Grand Mondial casino Canada? Should we go nostalgic or hit the base with contemporary music idols like A$AP Rocky, Rihanna or Maroon 5? Let us know!