Everything you want to know about Esports in Australia
Betting is a tradition that is as old as the world. From the moment money became an important factor in the life of mankind, people began to bet on everything from sports, bets, events, and much more. And while today we mainly associate betting with sports events, we are now in the era of esports.
Esports is a professional video game played by teams from all over the world. The rise of esports has captured the attention of bookmakers, which is what it means. what now we can bet on Esports on the best esport betting sites all over the world.
Despite the fact that in the digital world, long distances are no longer so important for progress, esports in Australia still lags behind Europe, Asia, or North America. But this does not mean that he does not stand still.
Games have always been fun entertainment for young and adult audiences, but only recently have they begun to generate large commercial profits. It is worth noting that gaming industry revenues are beginning to overshadow other entertainment destinations like the music and film industries, bringing in 116 billion annually.
Video games have become an established form of entertainment with over 2 billion audiences across all platforms. The largest number of gamers is present precisely on mobile devices because there are much more people with smartphones than those who have a gaming computer or console.
Dawn of Esports
Virtual sports have helped take video games to the next level. At the moment, there are over 650 million people around the world who prefer to follow esports tournaments and events. According to statistics, 82% of the audience are people from 18 to 34 years old, a demographic group with a high stable income. Online betting will make esports a multi-billion-dollar industry in the coming years, with virtual sports revenues of 655 million in 2017, up 32% from 493 million in 2016. Gaming companies are expecting 1.5 billion in revenue in 2020. However, most of the money comes from sponsorships and advertising, two areas that have always been superficial and seasonal.
Esports has become a phenomenon of the 21st century that could not have been imagined before. It was only thanks to the development of the gaming industry and the spread of the Internet around the world that virtual sports gained a great influence, influencing the culture of younger generations.
Cybersport tournaments gather spectators’ stadiums
The rapid development of technology allows fans of the genre to follow their favorite players in real-time, tracking their activity on numerous social networks. Esports has become extremely successful, influencing the creation of many sports leagues and tournaments.
It is just starting to gain momentum, but already now there are several large events that not only make it possible to loudly declare the success of eSports to the whole world but also to get a fairly large and stable income.
Virtual sports in Australia
One of these events will take place in Australia this year. The Melbourne eSports Open invites the best modern pro gamers to play in solo and team mode. Spectators will have the opportunity to watch the strongest players live, while the cyber sportsmen themselves will compete for a prize pool of several million dollars.
Esports have the potential to outshine traditional sports and other entertainment events. Already now this industry is practically in no way inferior to others:
Several colleges in the US have begun to provide training scholarships for pro players as well as traditional athletes;
The salary for players in the top esports leagues ranges from 100,000 per year (AU 134,000). The average salary in Australia is A 79,000;
The highest-paid player in the Overwatch League was Jay Won, a 17-year-old who signed a 150,000 deal in 2017;
The Luxor Las Vegas casino has opened an e-sports site on the Las Vegas Strip, which once again proves the demand among people for such entertainment;
The IOC will soon be hosting a conference that will raise the issue of adding an esports program for the 2024 Summer Olympics to bring the event closer to younger generations.
What is the current situation?
There are only 4 companies listed on the Australian Stock Exchange that are related to gaming, esports, or gaming digital media. Each of them has its own approach to the commercialization of the game sector.
It is an esports media and software company that creates a wide variety of commercial products for competitive online games. They also have access to the Asian and Latin American gaming market, which is now leading in terms of growth.
The company’s flagship product is the Mogul Arena. It is a platform for gamers and spectators to organize and participate in competitive tournaments. The platform helps players communicate, create teams, go to competitions to receive prizes, and promote their tag in the professional arena.
Esports Mogul recently announced that it has signed a partnership with Razer, one of the world’s most popular gaming product developers. Moreover, Razer owns a significant portion of the Australian company.
The rest of the participants
Animoca Brands is a major developer of mobile games and e-books about popular global brands. Over the past year and a half, the company has released several games that have brought great income and success.
SportsHero has developed a fantasy sports app and match prediction platform. It also allows you to place bets on alternative sports.
Emerge Gaming has developed a product called Arcade X that offers players a “unique and mature gaming experience.” The company went public only this year, but thanks to a successful digital commerce strategy, it was able to “catch the wave” of the rapidly growing industry. Arcade X is now a popular esports platform in Australia with over 10,000 online Gaming Battlegrounds. The company also signed a partnership agreement with Detonator Media Group in South Africa, launching its platform on its territory.