OnePlus Open Edition Returns in New Crimson Shadow Colorway!
OnePlus Open Edition Returns in New Crimson Shadow Colorway with 1TB Storage and AI Image Editing Features
With an exclusive new colorway, 1TB ROM storage, industry-first VIP mode, and AI image editing features, the OnePlus Open Apex Edition delivers a luxurious foldable smartphone experience from the inside out.
NEW YORK, NY, August 7, 2024 – Global technology brand OnePlus announced the OnePlus Open Apex Edition, the newest member of the OnePlus Open series available in a brand-new colorway, Crimson Shadow. Expanding on the uncompromising flagship experiences that saw the original OnePlus Open series hailed ‘Foldable of the Year’ in 2023, the new OnePlus Open Apex Edition introduces unparalleled upgrades in storage, AI image editing features, security and privacy to redefine the concept of high-end, top-of-the-line smartphones with the best foldable of smartphone of 2024.
“The OnePlus Open is a flagship foldable masterpiece integrating our most cutting-edge technology,” said Kinder Liu, President and COO of OnePlus. “Since its launch last year, the series has received widespread acclaim from users around the world. Building on what made the original the best foldable smartphone of 2023 for so many people, the new OnePlus Open Apex Edition offers a more luxurious option with enhanced storage, AI image editing features, privacy, and security. As the peak of OnePlus flagship devices, and the unbeatable foldable champion of 2024, the OnePlus Open Apex
Edition fully embodies our “Never Settle” mantra and marks another high for OnePlus as we embark on our second decade as a company.”
Crimson Shadow: Redefining Classics with Modern Elegance
The OnePlus Open Apex Edition perfectly illustrates OnePlus’ iconic “modern elegance” design philosophy. The brand-new colorway is inspired by the classic OnePlus red tone while paying special tribute to the Hasselblad 503CW 60 Years Victor Red Edition – this is achieved by blending subtle hues of luxury materials like leather to create an undeniable opulence. The darker, almost veiled tone offers a sense of mystery and evocation, hinting at an enduring timelessness. The design embodies the essence of “Never Settle,” and showcases OnePlus’ respect for Hasselblad.
Adorned with a premium vegan leather back cover, the phone boasts a diamond-like pattern and vibrant orange accent on the Alert Slider, along with a light-reflective CD pattern on the camera dial encased in a luxury glass dome. The Apex Edition symbolizes the pinnacle of OnePlus flagship devices and aims to provide the company’s most premium offerings to its users.
“There’s a true synergy between Hasselblad and OnePlus. Seeing how OnePlus has integrated our cameras into their latest products with such innovative and picture-perfect design is like unboxing a long-awaited gift,” said Bronius Rudnickas, Global Marketing Manager at Hasselblad. “The Hasselblad 503CW 60 Years Victor Red Edition is iconic, especially with its legendary burgundy-red leather accents contrasting beautifully against the other metallic silver elements. We’re truly thrilled to witness this classic color scheme revived on the OnePlus Open Apex Edition, which showcases equally impeccable craftsmanship and intricate technology that allows you to feel the complexity and behind the scenes.”
Sharing Hasselblad’s belief in producing best-in-class products to immortalize the most iconic moments in life, the OnePlus Open Apex Edition goes beyond pushing technological boundaries to become a masterpiece.
Storage Upgrades for Enhanced Foldable Experiences
The OnePlus Open Apex Edition expands the storage and RAM to another level – 16GB of LPDDR5X RAM and 1TB of UFS 4.0 ROM. This enhanced 16GB RAM enables smoother multitasking in all situations from work to play, whether editing documents while attending meetings and making calls, or gaming while watching YouTube tutorials, reading walkthroughs on Chrome, and even browsing Reddit — all at the same time.
The industry-leading 1TB ROM meanwhile allows for the storage of a vast library of photos, videos, documents, and more, without running out of space. With one of the most advanced RAM and ROM configurations on a foldable smartphone, the OnePlus Open Apex Edition promises a luxurious, fast, and smooth foldable experience that is future proof for years to come.
Exclusive VIP Mode for Guaranteed Personal Security
Exclusive to the OnePlus Open Apex Edition is a brand-new, industry-first VIP mode that can be enabled via the OnePlus Alert Slider. Activating the slider puts the phone in VIP mode and locks the security chip to create a completely secure and private environment where all microphones and cameras on the phone are disabled, and advertising tracking is heavily restricted through chip-level permission encryption powered by the secure chip. VIP mode also prevents chat information from being viewed or recorded by apps without permission.
Inspiring Creativity with the Latest AI
Through AI-powered image editing features like AI Smart Cutout, the OnePlus Open Apex Edition delivers effortless efficiency and enhanced photography experiences, empowering users to create stunning images with ease.
AI Smart Cutout helps users lasso objects from their images to create custom stickers or save them for their next creative photo-op. With this powerful feature, it’s easier than ever to quickly edit photos, select and customize cutout content, and share creations with a simple tap. Enhanced subject recognition technology ensures that multiple people and objects are identified and isolated more accurately, providing a seamless editing experience that’s quick, intuitive, and fun whether you’re enhancing a personal photo or preparing content for social media.
Extending a Year of Monumental Milestones
Since its debut last year, the OnePlus Open has garnered immense recognition from the industry and overwhelming accolades from users alike. The phone sold out within a week in all available markets during its pre-sale period on oneplus.com from October 19-26, 2023.
Echoing its strong public reception, the OnePlus Open has also been the recipient of numerous prestigious media accolades, including being named Best Folding Phone of the Year” by leading UK Technology Media Pocket-lint, and the Best Foldable as mentioned by MKBHD’s Smartphone of the Year 2023 awards.
Building off the success of the OnePlus Open, the newly launched OnePlus Open Apex Edition aims to solidify OnePlus’s position as a leader in the global foldable market through continued innovation and enrichment of the user experience. By bringing together OnePlus’ signature Fast & Smooth user experience with the 4th Gen Hasselblad Camera for Fold, an uncompromised flat-screen with minimal crease, dual ProXDR displays, Dolby Vision™, Dolby Atmos®, a state-of-the-art 2-in-1 spatial entertainment system, a flagship Snapdragon® 8 Gen 2 Mobile Platform, 67W SUPERVOOC flash charging, and OxygenOS 14.0 with innovative Open Canvas — all in a light, compact, and portable folding form factor — the OnePlus Open Apex Edition stands as a new benchmark in foldable phones.
Weighing as little as 239g and measuring just 5.9mm in thickness when unfolded and 11.9mm when folded, the phone challenges mainstream single-screen smartphones when it comes to portability.
With a 3+4 software update commitment, exclusive warranty plans, and region-oriented after-sales programs, the OnePlus Open Apex Edition guarantees long-term quality alongside unparalleled experiences that go far beyond the norm.
Price and Availability
The OnePlus Open Apex Edition will go on sale in the U.S. and Canada OnePlus.com starting on August 8. Pricing for the OnePlus Open Apex Edition starts at USD $1,899.99 / CAD $2,599.99, and users will be able to purchase it while supply lasts. OnePlus will also offer its ANY device in ANY condition trade-in deal for USD$100 / CAD$200 off while supply lasts. Finally, from August 8 to 30, 2024, the OnePlus Open 16+512GB versions in green and black will have a temporary price cut to USD1,399.99. Plus, users can get an additional USD$100/CAD$200 – making the original OnePlus Open just USD1,299.99.
Warranty plans and after-sales programs are subject to terms and conditions specific to the region of purchase. Learn more HERE!