How Can Esports Sponsorships Boost Your Brand?

The staying power of esports has been quite exemplary. No other entertainment industry in the world has progressed as quickly as has competitive video gaming. To put another way, no other industry has started as a niche pastime and overcome so much stigma to finally overcome all odds and establish itself as a driver of economic growth.

Esports however have done well, managing to accomplish much in a very little time. Competitive video gaming was virtually unknown in the 2000s, but it has expanded and progressed rapidly from the 2010s onward.

Esports marketing agencies, such as Adrun, have been following the industry for close to a decade now and they have an in-depth overview of what the industry has come to and where it is headed.

One of the biggest drivers of opportunities for esports personalities, teams and even endemic brands has been none other than sponsorship, Adrun noted. According to various sources, including the marketing agency, some 70% of the total net worth in the industry originates in sponsorship deals.

Why Are Sponsorships So Important?

Since esports went from a niche pastime to a global phenomenon, there have been more calls to treat it accordingly. Raising awareness for brands, whether they are organizations or mainstream sponsors such as Toyota or BMW is in the essence of all sponsorship deals these days.

Marketing in esports focuses on creating healthy and vibrant communities. Big companies that have invested to reach new audiences. The average player is young, they have a big interest in video gaming and more importantly, plenty of disposable income.

To successfully brand themselves to these tech-savvy youths, most companies have decided to follow a policy of truth as it were. In other words, any interested party who wants to invest in esports does so openly and by specifically outlining the purposes of the investment, marketing campaign or advertisement efforts it pushes.

According to Adrun.com, this practice has the highest chance of success in the long term. Some of the big names to have invested generously in esports include established names as Adidas, Coca-Cola, Disney, Imagine Dragons, Drake, Intel, Philadelphia 76ers, Razer, Red Bull, The Golden State Warriors, and many other trusted and respected names in the world of business.

Through their sponsorships with esports personalities and teams, tournaments and companies, mainstream companies have been able to become synonymous with esports and competitive gaming.

Does Sponsorship Drive Consumer Loyalty?

According to Adrun and similar companies who are experts in marketing , establishing a name in esports is important. Whether your company manufactures cars or gaming hardware, fizzy drinks or fast food, building brand loyalty is easier .

Esports enthusiasts tend to look favorably on most sponsors simply because those sponsors are associated with something they love and more importantly, they advertise intelligently. In other words, sponsoring a team that fans love has a very good chance to give any company, endemic or otherwise, a huge boost in the esports community, Adrun’s experts advise.