The Importance of an Effective Live Game Operation Strategy in the Modern World
The gaming industry is a rapidly growing sector of the global economy associated with the development, promotion, and sale of games. And games are positioned and perceived by users as high-quality multi-genre interactive entertainment, which is gradually gaining popularity.
According to experts, the gaming industry is becoming a conductor of modern creativity and innovative ideas. Games are now present in various segments of popular culture, and some have even become its phenomena (for example, Mario or Final Fantasy). This explains the high demand for quality gaming operational management services at present. Learn more about Live Game Operation (LiveOps), its features, and the main elements below.
Live Game Operation: General Description
Live Operations usually means real-time action and refers to all the game’s improvements after the release stage. LiveOps techniques have been known for decades and are at the heart of many of the world’s most profitable games. They include a great variety of tasks, such as updating the game, monitoring game servers, adding new interesting content, fixing bugs, supporting users, etc.
Live Game Operation helps ensure a game project’s efficient work and long-term success. Games are actively developing and adapting to gamers’ changing needs and preferences. In addition, it is easy for creators to establish and maintain a connection with the user community, which certainly helps strengthen their relationships and increase player satisfaction.
Why Is LiveOps So Popular Today?
There are several main reasons why LiveOps is so popular today. Find details in the paragraphs below.
Rapid Growth in The Number of Games
With the advent of various devices providing the convenience of the gaming process (computers, mobile phones, tablets, etc.), as well as the emergence of high-speed Internet access, the number of games has increased significantly and continues to grow steadily every day. In this regard, there is an urgent need for professional services aimed at supporting and managing gaming operations.
Competition in the Modern Gaming Market
The competition for players’ attention in the modern gaming market is quite tough. Developers need to constantly add new useful content, make regular product updates, and provide operational support to interest and retain the audience. Thanks to LiveOps, they can successfully achieve their goals.
Rising Expectations of Users
The requirements of modern players are quite high. They expect timely updates and improvements to the game. LiveOps allows developers to provide engaging content, fix in-game bugs, and respond promptly to user requests.
Need for Monetization
The undeniable fact is that games’ development and maintenance require significant financial investments. Using Live Operations, developers can monetize their product by selling subscriptions or in-game items, which helps ensure financial stability and long-term success.
Active Technology Development
Technological progress is taking place at a rapid pace and allows developers to create more and more exciting and complex games. Along with this, the complexity of managing and maintaining games is increasing. But useful LiveOps tools can make it much easier and more efficient.
Therefore, Live Game Operation is an integral part of any successful game today. It allows making the gameplay as efficient as possible and provides players with the best gaming experience.
Key Elements of a Successful LiveOps Strategy
Here are several main elements of an efficient Live Game Operation strategy:
- Segmentation. This is one of the most significant factors in the promotion of any game. It involves the division of users into groups depending on their location, age, gender, behaviour, and preferences, as well as the subsequent targeting of selected segments with a specific offer;
- Game balance management system. Almost every game has items the user can buy, sell, find, win, use, etc. The LiveOps game balance management system allows players to experiment with pricing, add new items and change their basic options, as well as remove unpopular ones from their store;
- Remote configurations. Thanks to this technology, developers have the ability to improve the design or overall functionality of their games remotely. There is no need to rebuild the software product prepared for use and, as a result, the need to re-update the game by users;
- Special offers for users. Various offers aimed at improving the monetization process are an essential element of each LiveOps strategy. These may include bonuses for the first purchase, daily bonuses, gifts, and other offers that help to attract and keep the attention of users;
- Analytics. Live Game Operation will not be effective unless thorough analytics are carried out. When implementing a special offer, it is recommended to analyse and systematize the results obtained to determine its effectiveness, advantages, and disadvantages. Data analysis shows what was done correctly and what mistakes were made;
- A/B testing. It is one of the useful tools used to obtain statistical data that reflects users’ real experiences and preferences. It allows to increase the conversion and retention rate significantly;
- Event implementation. Events are widely used to make a project more interesting and increase customer engagement. It is advisable to refer to major world events, real holidays or create challenges among users to diversify the gameplay;
- Community. LiveOps is unlikely to be effective if it does not include interaction with the players. The support service plays a significant role in the game’s operation. It acts as a link between the users and the product.
Therefore, LiveOps is an operational activity based on detailed data analysis and aimed at improving product performance. It is becoming very popular today due to the rapid increase in the number of games and the diversification of user requests. So, feel free to use the high-quality Live Game Operation services and make your game successful!