How to Create a Good App Promo Video for Mobile Game?

As you probably know, the key areas where users seek mobile games are Google Play and Apple’s App Store. The listings of the App Store provide all essential mobile game information that lets users choose whether to download or not (including names, descriptions, screenshots, images, etc.). However, the app promo videos are the most critical of all app shop page elements.

Here’s why.

Although the name and definition of a mobile game will tell you many things about the game (its characteristics and benefits), it isn’t easy to have any real meaning of the game. Screenshots and graphics can visually reflect a game, but they simply aren’t as successful as promotional videos. Thus, while an image is valued at 1,000 words, a video values a thousand images.

When users want to download and play a mobile game, they want to taste the game. They want to see it play, get a sense of the critical mechanics of games, goals, personages, stories, etc.

All this is difficult to represent in a few pictures – video is a much better medium. video producers like Spiel claim that a robust promotional video has the ability to convert users immediately.

Tips for Creating an Award-Winning App Promo Video for A Mobile Game

Don’t Mislead the Players

Many game studios believe that the goal when making a promotional video is to stick it up and use insane effects to make the game look out of the world. This is a prevalent mistake. You want to put your game in the best light, but overhyping it generally works the other way around.

For instance, you probably have found games that look amazing in the promotional video app. The graphics and visual effects are impressive – an unbelievable game.

Then you download it, and you discover the game doesn’t look like that, and it’s basically boring. You’re upset, and you delete the game. This scenario occurs too many times in the world of mobile games, and many studios are fascinated by this technique. It is clear that this leads to low commitment and poor retention of users.

Include Game Characteristics and Benefits.

It might seem obvious, but make sure your app promo video focuses on the key features and benefits of the game. This is your chance to win over people.

Explain why it’s a particular mobile game – what makes it better than other games in the genre? In addition, be transparent about how the game works and what players can expect of it.

Show, Do Not Say Much

Skip lengthy narratives and loading screens and get directly to the positive stuff. If people can see it in motion, it’s easier to grasp what the app does. Display, for example, the route from searches to hotel rooms or the interactions of your single and multiplayer games.

Pay Attention to The Values of Output.

Some developers use simulators to record their apps, and other developers find it easier to capture computer screens. Invest in (or borrow) a decent HD camera, be careful of the lighting so that there is no glare and try a few different angles to make sure that you show the screen to its most significant advantage.

Encourage Your Video

Video is one of your most effective marketing tools, which allows you to advertise your app and increase downloads. Attract the public by connecting descriptions, news releases, websites, and any e-mails you submit directly to bloggers and critics with your trailer.

Optimize Mute Viewing Video

Bear in mind that most people watch videos silently while making an app store promotion video. In addition, videos are played automatically in the silence in Apple’s App Store.

This does not mean that music or voice over should not be used, but you should use subtitles. It’s about making the video entirely transparent and understandable even without audio.

Select A Suitable Video Length

The video length depends primarily on the site. Apple allows up to 30 seconds previews, while Google permits longer videos. Although an app promo video can be longer on Google, it’s hard to keep viewers interested in longer videos.

That is why we advise you to stick to shorter videos. 30-45 seconds usually is more than sufficient to display and persuade people to download the mobile game.

Using Video Hooks and Techniques of Persuasion.

Every promotional video must have an interesting perspective, something that will hook users to watch and download the game. Since persuasion is a significant part of conversions, you can try those techniques like the principles of Cialdini. His six influential principles are reciprocity, continuity, social evidence, authority, liking, and scarcity.

How does this have to do with promotional videos?

Okay, “Join millions of battlefield players!” is an example of the social evidence theory used in videos. Such messages imply millions of other gamers who play this game, so it must be excellent. It can also build FOMO, another great conversion-boosting technique.

Include an Appeal.

As the video promotion application aims to convert users and increase downloads, don’t forget to include a CTA at the end of the video. “Play now,” “Download,” “Install Game” are popular CTAs. However, you can also use some. Make sure they match the behaviour you want users to do, install and play your game.

Follow The Guidelines for The App Store.

Another valuable piece of advice is to observe the Google Play and Apple App Store terms and conditions. This does not mean inadequate material, scams, etc. In addition, you need to ensure that your video promo matches the measurements, lengths, and other specifications of your app store.

 Switch Off Monetisation.

Our last tip is to turn off monetization. You don’t want an ad on your promo app store for another game. Moreover, it’s against the policies of app stores.

Bloggers, reviewers, and potential users watch promotional videos or trailers to decide on the second look of mobile apps. Fortunately, to make memorable videos, you don’t need a large marketing department or a big budget. The above-discussed tips can help you create killer mobile app promo videos.