TikTok and Enthusiast Gaming Present: TikTok Gamers Got Talent!
If you are anything like the rest of the pop culture world, no doubt you have ventured into TikTok during the pandemic and have been VERY entertained in the process. If you’ve ever gone down the #gamer rabbit hole on TikTok you’ve likely seen some pretty impressive and entertaining content—or perhaps you’ve even contributed some of your own. TikTok is partnering with Enthusiast Gaming to launch TikTok Gamers Got Talent – a search for the best and most entertaining gamer on TikTok. e.l.f. Cosmetics has also joined on as a premiere sponsor, as part of their larger “Gameup” initiative, to support women gamers.
“TikTok continues to be a platform where culture starts and through TikTok’s Gamers Got Talent, a North American first, our gaming community will have an opportunity to reach new audiences, be discovered and entertained,” said Nadia Niccoli, Director of Marketing, TikTok Canada. “We’re excited to have two industry giants in their respective areas, e.l.f. cosmetics and Enthusiast Gaming, on board to support and show gamers the power of TikTok.”
The exclusive series will follow gaming community hopefuls as they show off their talents and compete in front of millions of fans for a chance at a grand prize of $25,000! The call for submissions opens on April 27th, when gamers can submit videos on TikTok using #TikTokGGT and upload it to GamersGotTalent.com.
Premiering Sunday, May 9, 2021 at 7PM EST, the top 20 contestants chosen will compete in a seven-part series livestreamed on Twitch and GamersGotTalent.com, judged by a different celebrity panel each week made up of veteran gamers and influential TikTok creators including Chica, loserfruit, thesommerset, and toripareno from the Luminosity gaming team.
Please note that submissions are only open to residents of Canada and the United States between April 27 and May 2.