Book of Ra – How Online Casino Titles are Gaining Popularity

Thanks to the efforts of multiple tech companies, consumers are doing more and more from their own home. Whether it’s ordering an extra box of tissues, getting those last minute gifts purchase, or even now ordering your groceries, there really isn’t much consumers cannot do today from the comfort of their own homes. Whether good or bad, the reality is that people don’t want to go out as often as they have in the past, unless for very specific things that you cannot get over the internet, such as time with friends. If it can be consumed online, however, people want it.

Enter online casinos, a great place for people to to do this, whether in a paid format or through free-to-play mechanics where there is no financial payout, such as Book of Ra. Like many online poker websites, Book of Ra is not a traditional gambling service. Money cannot be won, and prizes cannot be earned. Everything remains in virtual currency that has no value in the outside world. However, it’s an outlet for those wanting the virtual satisfaction that they are playing a slot game, without the financial headaches or having to actually go out to play. It’s the best of both worlds, and it is quickly gaining popularity.

These companies are branching out as well, making it easier than ever to access their products online. With both an android application and an iOS application, Book of Ra can be played almost anywhere. One place you don’t have to go to play it, however, is the casino.

So what drives us to consume our products this way? While many uneducated minds would chalk it up to laziness, I’d prefer to look at it as efficiency. Think back to the groceries idea. A regular grocery trip could take the average consumer an hour to complete. When you factor in travel time, parking time, and whatever else might slow you up, a significant portion of your day has been dedicated to that one task. With the ability to do that all from your couch, you have no freed yourself up to do other things. While the payout isn’t as beneficial when you consider online casino games – because frankly there is an entertainment value to heading to your nearest casino – it is still a time saver for many people.

We live in a culture that wants to consume our media on the go, in bite sized portions that keep us within the application for only so long. That is why free-to-play experiences are so popular on the android and iOS marketplaces. People want 5-10 minutes of entertainment, before they want to move on to the next big thing. Again, it’s not about short attention spans, but rather, the ability to consume was much as possible in any given day, shaving off wasted time and being more efficient with it.

Colourful games, unique freebies, and accessibility is what will sell a product today, and Book of Ra has plenty of that. With the ability to earn free also give players a wildcard symbol, the company gives players the incentive for “just one more spin.” These companies know consumers are hooked on these types of experiences, and the bright minds putting these games together are leveraging everything they know about digital consumerism in the 21st century. And kudos to them for understanding the audience. We can talk about laziness, or we can talk about efficiency. Either way, companies know how to maximize the time of those consuming their products, and it’s only the beginning of this soon-to-be worldwide phenomenon.

And for its part, Book of Ra is doing it all right.